Social networking websites are the online locations, in which people belonging to different parts of the world join to form communities on the online sites. The main objective of these online websites is to have various discussions regarding some serious issues as sharing of information, highlighting their skills or simply have good time. At majority of social networking websites, people having their different interests form sub groups and then interact with one another on large numbers of relevant issues.
During the last few years, we have observed drastic growth in our social networking websites. In fact, we have not only observed the increase in number of social networking websites, but essentially the increase in number of online websites. In fact, growth of social networking sites as Facebook, Orkut and MySpace have gone beyond ones imagination. Therefore, online business organizations, which used to approach individual consumers have started to consider social networking websites as one among the potential market. The online gambling industry is one type of such business organization.
Online gambling industry can take advantage from social networking sites in different ways. Some of the software developers such as Zynga have developed games particularly for social networking websites. However, with the help of this article, we are focusing on the way, with which some of the renowned online casinos have created their communities at Facebook and other social networking sites and hence, have formed a forum at outside of casino, to facilitate interaction of their members.
Bwin.com is one among the renowned online gambling operators of Europe. This gambling group has incorporated more than 20 million online customers from 22 different countries. Bwin.com has introduced proprietary and an innovative software, from which players have got the facilities to communicate with one another on Twitter and Facebook. This innovative software has bee titled as Shoutbox. This software is responsible for taking the social interaction to very high level rather than facilities of only online chat inside the casino software. The players involved in online casino games have one common grievance with them, they feel isolated.
The software of Shoutbox has brought little bit of experience from Las Vegas style casinos in the online poker games played at Bwin. Thomas Kiessling, Chief Technical Officer of Bwin group is having the opinion that social networking websites are responsible for driving the future growth of online gambling sector in the coming decade. According to Thomas, “We are giving our major priority towards customer experience, CRM i.e. Customer Relationship Management and intelligence as well as usability studies of customers.”
Most of the people have a misconception that it calls for some special software to create any sort of vibrant social networking community. You will be amaze to know that Jackpot Capital casino, which is powered by Realtime Gaming have closed their Facebook group at 850. This casino made their promo announcement on Facebook, which encouraged players to devote more time on Facbook and its know fact that information on Fcaebook spreads even faster as compared to wild fire. Thus, information regarding launch of new game or any promo reaches to customers faster. Another positive aspect of this type of promo is that players can give their honest review about the game. For instance, recently, Jackpot Capital online casino launched Fruit Bowl XXV game on this Ken Mils commented that the game is dam boring whereas Rain Valera said that I loved this game. In addition, many other online casinos, such as Ladbrokes, Virgin Casino and Jackpot City have shown their presence on Facebook and many other social networking websites available on Internet.